Strategic Marketing Advisory

Strategic Marketing Advisory

Entrepreneurs come up with good ideas and good products every day. Often they don’t have the time, or financing, or business plan or the marketing capability to get these products successfully to the market.  In some cases they simply need a “jockey’ to run with an idea and bring it to fruition. Continue Reading

Innovation Services

Innovation Services

We have spent the last few years, designing, implementing and delivering Innovation Initiatives for businesses in various sectors. Our speciality is in finding non-obvious solutions to business growth, value creation and commercialisation challenges.

Experience shows that a fresh, unbiased view of current innovation initiatives can cut through a lot of the frustrations that are experienced as the initiatives are bedded down and appear to become just another norm, with few of the promised results. Continue Reading

Our Approach

Our Approach

Any innovation effort comprises of three areas:

  • Idea collection
  • Idea filtering
  • Idea Implementation

In order to do this we advocate the establishment of a dedicated, focused but independent team that is not affected by the need to deliver on the daily fire-fighting of normal operations.

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The Need for Innovation

The Need for Innovation

The need for innovation in most businesses relies on the premise that you cannot save yourself into growth.

It is driven by any of the following business imperatives:

  • The need for enhanced growth beyond current strategic plans
  • The need to find alternative ways of mitigating cost pressures going forward in a rising cost environment

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Lessons Learned

Lessons Learned

Many lessons will be learned along the way during any innovation roll out. Our approach aims to minimise the effects of any of these lessons for the client.

Our team has the expertise and experience to anticipate these lessons and enable you to pro-actively avoid them before they arise.

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Entrepreneurial Venturing

Entrepreneurial Venturing

Having an idea or concept is an essential part of any new venture or deal. Our skills lie, not only in originating or identifying these ideas, but particularly in turning these ideas into value.

Where we do not have the skills in-house, we carefully assemble the skills and capabilities that are necessary in order to make each deal happen.

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Philosophy and Communication

Philosophy and Communication

We believe that Innovation should be treated as a core corporate philosophy. In as much as companies seldom justify the costs they expend on the finance department, we believe that Innovation deserves a seat at the board room table right next to Strategy, Operations, HR, Finance and Information Technology.

The correct implementation and communication strategy will ensure that you foster a vein of continuous entrepreneurship

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